Beauty of Joseon

Beauty of Joseon is a Korean skincare brand inspired by Hanbang ingredients, the herbs and plants treasured throughout Korean history, and by the beauty rituals of the Joseon era. Its cleansers, toners, serums, masks and moisturizers pair rice, ginseng, plum and red bean with modern actives such as niacinamide and vitamin C.

Beauty of Joseon: Korean Skincare Inspired by the Joseon Era

Beauty of Joseon looks to the past for many of its formulas. Its rice serum and rice milk toner are inspired by the Joseon-era practice of beautifying the skin with rice water, while its red bean mask draws on the custom of cleansing with ground red beans. Ginseng, a time-honored Hanbang herb, is the star of the Revive line and of the Ginseng Essence Water. Dynasty Cream was the very first launch of the brand and remains one of its community favorites for a glass-skin look. Several formulas have gone through patch tests on sensitive skin run by the Korea Dermatology Research Institute.

Key Beauty of Joseon Product Lines

• Dynasty Cream Moisturizer: The brand's best-selling moisturizer, with rice bran water, ginseng root water, squalane and niacinamide for deep, lasting hydration and a dewy glow.
• Glow Serum Propolis + Niacinamide: A cushiony serum with propolis extract, BHA and niacinamide that helps refine the look of pores and skin texture for a glassy glow.
• Revive Serum Ginseng + Snail Mucin: Ginseng root water and purified snail secretion filtrate hydrate and refresh skin that has lost its bounce.
• Red Bean Refreshing Pore Mask: A creamy, non-drying mask where kaolin clay and red bean extract gently exfoliate and absorb excess sebum.
• Radiance Cleansing Balm: A buttery balm-to-oil cleanser with rice bran and grain extracts that melts away makeup, stubborn mascara and sunscreen as the first step of a double cleanse.

Key Ingredients and Technology

Rice comes in many forms across the range: rice bran water and alpha arbutin in the Glow Deep Serum Rice + Alpha-Arbutin, rice extract and rice amino acids in a dual-layer toner that pairs a moisture layer with a sebum-balancing powder layer, and a rice wine complex with rice hull powder, honey and kaolin in the Ground Rice and Honey Glow Mask. Plum water and mung bean extract give the Green Plum Refreshing Cleanser its gentle, slightly acidic formula, and the Apricot Blossom Peeling Gel uses plum blossom water and a vegan cellulose blend to smooth the face and body. The Light On Serum combines a stabilized vitamin C derivative with Centella asiatica extracts.

Why Buy Beauty of Joseon at Paris Pharmacy

Paris Pharmacy ships authentic Beauty of Joseon products from Paris, sourced from our French pharmacy partner and packed with care. Build a complete Korean routine with more favorites from our French pharmacy skincare collection, or add daily essentials from beauty and hygiene. Free US shipping on orders over $100*.